There is a lot of variation when it come to music videos. There isnt a lot of common ground as artists want their video to stand out so their video and song will be remembered and therefore sell more although I have noticed some conventions:
- When an artist is releasing a song that has a more sombre tone to it the video usually is made into a documentary style video about the artist showing them backstage on tour or at home. This makes the artists seem more like real people to us and makes us like them more e.g. Dear God - Avenged Sevenfold
- Lip syncing is very common is music videos. The artist may want to show the viewer what they look like when they perform the song or what to show how the song looks like when performed with emotion e.g Not Afraid - Eminem.
- There is usually some sort of reference to the lyrics of the song. Either the video is constructed around the lyrics or there is small reference to the lyrics in the video e.g Chelsea Smile - Bring Me The Horizon
- A lot but not all music video have some sort of story happening in the song. This is to make the video more interesting to watch for the audience e.g. Na Na Na - My Chemical Romance
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